Understand Customer Demand.
LEARN HOW TO UNDERSTAND YOUR CUSTOMER DEMAND
Sometimes you want to know some information about your customers, maybe they want something that you don't have or maybe you doing good job and everything is good. Maybe some recent update was not that good and people are not too happy.

Data collection, conversation with customer is helping to understand and make product better. It is a good marketing tools that can be used for testing different strategies, AB testing and more.
Use all data to build a models and generate charts and trends, understand user behaviour and habbits.
All widgets can be customized without modifying source code, once placed on website you can use customizer tool to change flow, sequence, questions, styles, etc.